Master’s Degree on Strategic Communication
Course on Content Management & Corporate Storytelling
YEAR 2018/2019
Course Material & Final Students’ Storytelling Projects
Slides
Click on the button to download the slides
Introduction to Storytelling
Storytelling as a Branding Practice
Storytelling as a Managament Tool
Storytelling in Advertising
Storytelling: The Monomyth
Storytelling: The Archetypes
Storytelling: The Plots
The Authentic & Fluent Organization
Our Guests
Robert Cortese Business Development & Global Strategy Director BAULISalvatore RiccoSenior Vice President Communication & Marketing SNAMEnrico SantinatoRegional Manager PORSCHEAlberto TessaroCEO ENESSEREAlice Testa, Irene D’Agati, Chiara Cantwww.sixtinction.net
Final Students’ Storytelling Projects
https://vimeo.com/336357249https://vimeo.com/336364825